Real Estate Listing Setup Checklist

1. Prepare the Property for Listing

• ☐ Conduct a property walkthrough to identify necessary improvements
• ☐ Recommend staging or decluttering if needed
• ☐ Schedule professional photography and/or videography
• ☐ Obtain measurements of rooms and key areas
• ☐ Verify property details with public records

2. Gather & Organize Listing Information

• ☐ Confirm legal description, parcel number, and zoning
• ☐ Collect all necessary disclosures and reports
• ☐ Compile list of property features, upgrades, and included appliances
• ☐ Get utility costs, HOA fees, and property tax details

3. Input the Listing into MLS

• ☐ Write a compelling listing description
• ☐ Upload high-quality photos and videos
• ☐ Input all property details, including square footage, lot size, and year built
• ☐ Set correct pricing strategy and list price
• ☐ Attach required disclosures and reports
• ☐ Verify and publish the MLS listing

4. Create & Execute Marketing Plan

• ☐ Design and print marketing materials (flyers, brochures, postcards)
• ☐ Publish the listing on real estate websites (Realtor.com, Zillow, Trulia, etc.)
• ☐ Announce listing on social media (Facebook, Instagram, LinkedIn, etc.)
• ☐ Send email blasts to potential buyers and real estate agents
• ☐ Order and install yard sign and lockbox
• ☐ Create a virtual tour (if applicable)

5. Schedule Open Houses & Showings

• ☐ Coordinate showing availability with the seller
• ☐ Set up open house dates and advertise them
• ☐ Prepare sign-in sheets and marketing packets for open houses
• ☐ Confirm access instructions (lockbox code, key, etc.)

6. Monitor & Adjust Listing Strategy

• ☐ Track online views and inquiries
• ☐ Collect feedback from showings and open houses
• ☐ Adjust pricing or marketing strategy if needed
• ☐ Keep the seller updated on progress and market trends